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Hosted by one of Australia’s beloved stand-up comedians, Claire Hooper, the show will feature four celebrity players competing each week in a series of entertaining trivia-based puzzles, riddles, and brain teasers, allowing viewers to play along at home.

Rolling out worldwide on iOS, Android, and FireOS operating systems, "Simon’s Cat Match!" adopts the classic 'Match-3' concept, where players move a series of tiles around an online puzzle board with the goal of making them disappear.

More sports fans are turning to streaming as their primary destination for live games, with 69% now watching at least some sports on SVOD platforms—on par with broadcast (66%) and cable (63%). Younger viewers are driving this shift, with 48% of fans under 35 subscribing to a streaming service specifically for sports.

Fremantle has picked up the format for co-distribution, with Nippon TV distributing in Asia (excluding Indonesia, India and Singapore), and Fremantle distributing in rest of world.

The co-development deal will give the label the flexibility to shape TBS’ new and existing formats for both Australian and global audiences. As part of the agreement, Banijay Entertainment has a first-look arrangement to produce the co-developed titles locally across its label footprint. The first TBS format in development with ESA is "The Insider", the take on the gameshow "Actor Vs Reactors".