Search results for horowitz
25 JUL 2023
Data
Why consumers value and use curated hubs to discover content?
In an increasingly fragmentated streaming ecosystem, consumers are leaning on curated collections and hubs to find content based on a specific theme, according to a new report from Horowitz Research.
26 JUN 2023
Streaming
SkyShowtime appoints Hristina Georgieva as Chief Business Officer
Former Disney executive Hristina Georgieva has been appointed as Chief Business Officer of SkyShowtime, while former HBO Max executive Brett Horowitz and former Netflix executive Anazia Budhwar have also joined the streamer.
31 MAY 2023
Data
How important is original local-themed content for Asian audiences?
According to the new “Focus Asian Volume 1: Subscriptions” report by Horowitz Research, 6 in 10 (61%) Asian TV content viewers watch Asian-language content at least occasionally.
12 MAY 2023
Data
What are the streaming preferences of Latinx viewers?
Latinx TV content viewers in the United States over-index for having subscription streaming services compared to total market consumers, according to the newly released “Focus Latinx Volume 1: Subscriptions” report by Horowitz Research.
29 MAR 2023
Data
69% viewers in the United States use free streaming services at least monthly
Nearly 7 in 10 (69%) TV content viewers in the United States use free streaming services at least monthly, a sharp increase from 42% in 2019, according to Horowitz’s latest study.