Search results for horowitz

A study by Horowitz Research analyzed how recent crackdowns on password sharing are impacting consumer behavior when it comes to subscription streaming services.

According to a recently published report by the consulting firm Horowitz, one-third of US viewers either borrow login credentials or share the costs of at least one streaming service. Six out of ten viewers have no ethical qualms when sharing passwords.

A new research by Horowitz Research shows that young Americans are almost as likely to be viewers of professionally produced TV content as they are non-TV content.

Asian Americans are generally more aligned with liberal or progressive values than more conservative ones, according to a new Horowitz study examining the sociopolitical attitudes of multicultural Americans.

In an increasingly fragmentated streaming ecosystem, consumers are leaning on curated collections and hubs to find content based on a specific theme, according to a new report from Horowitz Research.