It´s the 10th consecutive quarter of double-digit percentage losses for linear. The sector has shed 4 million subscribers in the first six months of 2024 according to MoffettNathanson's Q2 "Cord-Cutting Monitor" report.
Roku Advertising also reported traditional linear TV households spent over 17 hours on average watching the Paris 2024 Olympics, nearly double the time spent on the Tokyo 2021 Olympics.
Akhila will lead the execution of the distribution strategy of ITVX and ITV channels for all linear and streaming platforms, while managing all aspects of the implementation of the deals and ongoing relationships with partner platforms.
Play customers will have the opportunity to subscribe to SkyShowtime’s Standard Plus plan (without ads). Additionally, Play will provide customers with access to two brand new linear channels - SkyShowtime 1 and SkyShowtime 2.