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The Kitchen’s Director of International Sales reflects on the growing relevance of MIFA, the strategic value of Miami for English dubbing, and how the company is embracing AI to stay ahead in the localization game.

Paprika Studios will exclusively represent a selection of ITV Studios' top-performing non-scripted formats across the key markets of CEE region. The collaboration combines a broad range of non-scripted content, encompassing cooking, reality, and entertainment formats, including titles such as "Game of Chefs," "Rat In The Kitchen," "Let Love Rule," and "My Mum Your Dad."

The U.S. market nearly doubled its ad-supported premium SVOD subscriptions from 53M to 100M in just two years. As of Q1 2025, 65% of these were new users, while Netflix led in internal migration, with 40% of its ad-tier subscribers switching from ad-free plans—compared to just 6% for other platforms.

The Turkish company was the sponsor of the panel at London's Soho House Shoreditch, where Founder Onur Güvenatam joined industry leaders behind "Downton Abbey" and "The Day of the Jackal" to explore the global impact of culturally rooted storytelling and the growing influence of Turkish content worldwide.

The initiative, open for applications offers training, networking, and access to the American Film Market in Los Angeles. The program also includes networking events with leading members of the American industry, where producers will be able to pitch their projects to buyers, investors, co-producers, and distributors.