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Imagen ITV niega intenciones de ofertar por Endemol Shine Group 9 SEP 2025

Trends

ITVX reached over 260 million streams in August

The streaming platform achieved a 35% increase year on year, thanks to a combination of big hitting drama and reality commissions, as well as strong performances from the soaps.
ITV Studios to launch a new entertainment label in 2026, led by Lily Wilson and Tom Williams 3 SEP 2025

Production

ITV Studios to launch a new entertainment label in 2026, led by Lily Wilson and Tom Williams

The yet-to-be-named label will focus on scalable, returning competitive formats and integrate the portfolios of Potato and 12 Yard, as ITV Studios ramps up investment in globally marketable unscripted IP.
ITV Studios tapped Matthew O’Shea as Technology Director 29 AUG 2025

Corporate Moves

ITV Studios tapped Matthew O’Shea as Technology Director

He will lead a team responsible for the design, implementation, and support of technology solutions that enable ITV Studios to produce and deliver world-class content efficiently and effectively.
ITV commissions new documentary “Madeleine McCann: The search for a suspect” 25 AUG 2025

Distribution

ITV commissions new documentary “Madeleine McCann: The search for a suspect”

Produced by MultiStory Media, the 1x60’ film features exclusive insights from Dr Graham Hill as Christian Brueckner’s potential release approaches, airing in September on ITV1, ITVX, STV and STV Player with ITV Studios handling global distribution.
Content synergy: Disney+ and ITVX swap lineups, reaching 40% of UK households 19 AUG 2025

Markets

Content synergy: Disney+ and ITVX swap lineups, reaching 40% of UK households

The July “Taste of Disney+/ITVX” initiative enables Disney+ to reach 26% more UK internet viewers, while ITVX gains an additional 14%, delivering expanded exposure to each other’s flagship shows at no extra cost—covering 40% of households overall.