Joyn will have to up its commissioning to both keep younger audiences engaged with local originals and attract a wider pool of consumers to the service, Ampere Analysis said in its latest report.
The German commercial broadcast group shares a 50:50 partnership on the AVOD, which was established with Discovery in 2017, and has operated under the name Joyn since 2019.
The thriller, based on a best-selling novel translated into 15 languages and published in 22 countries, with over 1.7 million copies sold, is set to premiere this Fall on Joyn and SAT.1
The production, which recently debuted in France, will be part of the content of Joyn Plus +, one of the most important streaming platforms in the German country.
The agreement will see the series produced by Story House Pictures for Joyn (Germany) and Mega (Chile) reach key European territories, including Spain and the Nordic countries, as well as central and eastern Europe.