Search results for kantar
28 JUL 2023
Data
Netflix shows resilience as British households embrace streaming choices
52% of British households with an SVOD subscription turn to Netflix first when they are looking to find a new series or film to watch, according to Kantar Worldpanel’s latest “Entertainment on Demand (EOD)” data.
29 JUL 2022
Data
Streaming market in the United States returns to growth in the second quarter
The proportion of households in the United States with video streaming services has grown to 88% (up 2% points quarter-on-quarter), after seeing no growth in during the first quarter of 2022, according to Kantar.
1 JUL 2022
Data
Is the industry moving towards a vertically integrated business model?
In its latest report, Kantar anticipated significant steps in the trend towards vertical integration as major media companies seek to control the whole chain, from production of content to delivery into the home.
2 MAY 2022
Data
How many households are accessing streaming services in the United States?
The proportion of US households who have video streaming services has stalled at 86% (up 0.4% points quarter-on-quarter), after seeing substantial growth in the fourth quarter of 2021, according to Kantar.
25 APR 2022
Data
Growth in the German market is still difficult for streaming giants
Over the last 12 months, the German subscription video on demand market has managed to grow household penetration by just +0.9% points, hitting 51.3% in the first quarter of 2022, according to Kantar.