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Major players including Disney, Netflix, and Lionsgate have denounced the policy and signaled an intention to challenge it, both politically and operationally. Internationally, the proposal has raised concerns among U.S. allies who fear economic repercussions and potential job losses in their domestic film industries.

A+E Global Media, Lionsgate, Paramount Global Content Distribution and Sony Pictures Television confirmed for exclusive screenings. More than 65 exhibitors and over 300 buyers confirmed.

Originally developed and produced by Hasbro Entertainment, Mattel Television Studios and Lionsgate Alternative for The CW, David Garfinkle, Gabriel Marano, and Michelle Mendelovitz served as executive producers.

Among the powerhouses confirmed are Amazon MGM Studios Distribution, BBC Studios, FOX Entertainment Global, Lionsgate, NBCUniversal Global TV Distribution, Paramount Global Content Distribution, Sony Pictures Television and Warner Bros. Discovery Content Sales.

The companies are developing a new AI model that can generate cinematic video that can be further iterated using Runway’s suite of controllable tools.