Search results for lume
17 JUL 2024
Trends
Global production: monthly volume decreased 13% in June
A research by Vitrina revealed that, while the global numbers are declining, the APAC region saw a 11% increase in production last month.
15 JUL 2024
Forecasts
USA: CTV ad spend expected to continue growth, but at a slower pace
A study by eMarketer revealed that the previously skyrocketing CTV market has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and CTV and buying inventory even as volume shrinks.
8 MAY 2024
Trends
USA: Hispanics drop Pay-TV, boosting demand for Spanish content on SVOD and FAST
This comes from the report by the consulting firm Horowitz, "FOCUS Latinx Volume I: Subscriptions 2024", an annual report tracking the evolution of the pay and free TV, streaming, internet, and mobile environment among U.S. Hispanic/Latine audiences.
7 DEC 2023
Data
Adult animation: a genre that keeps growing and outpacing supply
Parrot Analytics has examined how significantly demand for the adult animation genre has grown with US consumers, and how much of that was driven by an increased volume of series.
20 OCT 2023
Data
What can consumers expect from advertising on streaming services?
BB Media conducted a comprehensive analysis of the leading streaming services in the United States and provided insights into emerging trends regarding advertising techniques, dominant brands, ad volume, and average ad duration.