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Recent deals in Macedonia, Croatia, Slovenia, Serbia, and Bosnia and Herzegovina underscore Inter Medya’s growing influence in the European content market.

Nearly 40% of self-identified ad-intolerant viewers now accept ad-supported tiers—up from 26% in 2022—while one-third watch only ad-supported TV and rate ads as more useful and brand-influential than tolerant viewers.

The CEE market explored the best strategies to overcome the challenges faced by industry players and buyers amid increasing production, distribution, and marketing costs — and the resulting impact on consumers.

The Turkish company was the sponsor of the panel at London's Soho House Shoreditch, where Founder Onur Güvenatam joined industry leaders behind "Downton Abbey" and "The Day of the Jackal" to explore the global impact of culturally rooted storytelling and the growing influence of Turkish content worldwide.

As part of this alliance, Banijay Asia will take the helm in producing Playground, NODWIN Gaming’s flagship gaming reality show that has redefined the intersection of gaming, entertainment, and influencer culture in the region.