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Max will become available across the Nordics, Iberia, and Central and Eastern Europe. Launches will follow closely after in Poland, the Netherlands, France, and Belgium.

The latest partners for the globally loved brand will cover Benelux, Brazil and the Nordics.

The series will premiere in the Nordics in 2025. Fifth Season will distribute it globally outside of the Nordics.

This is the first time that the channel will have a presence in Western Europe, specifically in Sweden, Norway, Denmark and Finland trough out the pay-tv operator Allente.

Nordic online video viewers’ demand for local content grew in the fall of 2023 compared to the same period in 2022. Local fiction and entertainment now account for 25 percent of all online viewing on curated on-demand content.