Telemundo's soccer viewership of the Paris Olympics surpass Tokyo 2021 by +48% and 291% respectively. Telemundo confirmed a Total Audience Delivery average of 272 thousand viewers, up 35% from Tokyo.
A research by Hub Entertainment Research showed the changes the company is applying to boost numbers again after record-low viewership for the pandemic-impacted games of Tokyo in 2021 and Beijing in 2022.
The numbers, which are nearly seven times larger compared to Tokyo 2020 at the same stage, are close to surpassing the entire coverage of the previous Olympics in only two days.
A research by Ampere Analysis forecasted this year’s Olympics are set to achieve their target and a 60% increase compared to the Tokyo Olympic Games of 2020.