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Soccer tournament in Paris Olympic games reach high ratings in Telemundo 7 AUG 2024

Programmers

Soccer tournament in Paris Olympic games reach high ratings in Telemundo

Telemundo's soccer viewership of the Paris Olympics surpass Tokyo 2021 by +48% and 291% respectively. Telemundo confirmed a Total Audience Delivery average of 272 thousand viewers, up 35% from Tokyo.
How is NBCU reinventing its Olympics coverage? 1 AUG 2024

Production

How is NBCU reinventing its Olympics coverage?

A research by Hub Entertainment Research showed the changes the company is applying to boost numbers again after record-low viewership for the pandemic-impacted games of Tokyo in 2021 and Beijing in 2022.
Olympics averaged 34.5M viewers across NBCU platforms 31 JUL 2024

Production

Olympics averaged 34.5M viewers across NBCU platforms

Led by Peacock, Paris Olympics streaming surpassed the entire coverage of the Tokyo Olympics with 4.5 billion minutes.
Warner Olympics coverage reached near one billion minutes viewed after day two 30 JUL 2024

Streaming

Warner Olympics coverage reached near one billion minutes viewed after day two

The numbers, which are nearly seven times larger compared to Tokyo 2020 at the same stage, are close to surpassing the entire coverage of the previous Olympics in only two days.
The 2024 Olympics to reach its $1.34 billion sponsorship revenue target 22 JUL 2024

Forecasts

The 2024 Olympics to reach its $1.34 billion sponsorship revenue target

A research by Ampere Analysis forecasted this year’s Olympics are set to achieve their target and a 60% increase compared to the Tokyo Olympic Games of 2020.