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The company reported a Total Audience Delivery (TAD) of 30.6 million viewers across the combined live Paris and U.S. primetime, up 82% from the Tokyo Olympics.

Telemundo's soccer viewership of the Paris Olympics surpass Tokyo 2021 by +48% and 291% respectively. Telemundo confirmed a Total Audience Delivery average of 272 thousand viewers, up 35% from Tokyo.

A research by Hub Entertainment Research showed the changes the company is applying to boost numbers again after record-low viewership for the pandemic-impacted games of Tokyo in 2021 and Beijing in 2022.

Led by Peacock, Paris Olympics streaming surpassed the entire coverage of the Tokyo Olympics with 4.5 billion minutes.

The numbers, which are nearly seven times larger compared to Tokyo 2020 at the same stage, are close to surpassing the entire coverage of the previous Olympics in only two days.