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Different from what is expected to happen in North America, the region is not expected to lose as many subscribers in the segment.

This is the first time that the channel will have a presence in Western Europe, specifically in Sweden, Norway, Denmark and Finland trough out the pay-tv operator Allente.

Data revealed in the latest update of Parks Associates’ Streaming Video Tracker indicates that legacy pay-TV companies continue to lose subscribers to streaming video services, while the average annualized industry churn rate for streaming services to be 50%.

By 2028, global pay TV penetration will have fallen by almost four percentage points by Ampere’s forecasts.

MEGA MAX MEDIA insignia channel is distributed by major Pay-TV platforms, streaming services and CTV in over 150 countries, reaching over 180 million households.