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A 14.5% rebound increase is expected this year, but the $8 billion acquired throughout the year is not expected to roll around in the foreseeable future. Linear TV continues to fluctuate, and political spending has decreased by 12.5% year-over-year.

The industry is projected to garner $240 billion, and 10$ billion in revenue, while ad spending is expected to reach 7.25%, a possible 15% year-over-year increases in Q2 this year in comparison to last year's spending.

Approximately 4.6 million Netflix subscribers are projected by the end of this year. The service will end the year with approximately USD 2.4 billion of revenue, equivalent to a 10% share of Netflix's overall revenues.

The figure is expected to reach USD 614.03 billion. The -4.9% growth contrasts previous forecasts of 7.0%, but is projected to rebound in 2021 at 16.4%. The US will rank eighth this year in terms of spending.

OTT, video gaming, music, podcast, and internet consumption increases occurred as a result of social-distancing and self-isolation. Many in-person events were transformed into digital versions.