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First-ever SSP integration of Gracenote IDs delivers show-level transparency, brand safety controls, and post-campaign reporting for premium streaming inventory.

In Western Europe, streaming platforms now command 64% of weekly viewing time, while Gen-Z viewers spend just 16% of their screen time on linear TV, according to a 2025 BCG and Native Research report.

According to Hub's 2025 “Decoding the Default” report, 40% of consumers now begin viewing on paid streaming services, while another 17% turn to free platforms like YouTube—surpassing the 32% who default to live TV. Younger viewers show even stronger streaming loyalty, with 78% starting their sessions on digital platforms.

The data comes from Media Partners Asia’s (MPA) Asia Video Content Dynamics 2025 report, which tracks content investment, consumption, and production across seven key Asian markets: India, Indonesia, Korea, Malaysia, the Philippines, Thailand, and Vietnam.

Based in London, Gilbert will report to M-K Kennedy, Managing Director of Television. Under Kennedy’s leadership, Gilbert will drive the development and production of a bold slate of premium UK and US series through STUDIOCANAL’s recently launched in-house production arm.