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USA: More than half of sports fan prefer streaming over network TV 30 AUG 2024

Trends

USA: More than half of sports fan prefer streaming over network TV

A study by Hub Entertainment Research revealed that, despite being chosen by a quarter of sports fans, traditional TV still holds a perceived edge in delivering sports content.
ESPN and USTA extend partnership with a new 12-year deal 29 AUG 2024

Deals

ESPN and USTA extend partnership with a new 12-year deal

The deal, which starts in 2026 and is ESPN’s longest-term tennis agreement, will also see ESPN to retain the rights to the entire US Open in Latin America and the Caribbean and in Canada on TSN and RDS.
Royal Television Society announced full programme for RTS London Convention 2024 28 AUG 2024

Trade Shows

Royal Television Society announced full programme for RTS London Convention 2024

David Beckham joins the line-up of speakers for the event, to take place on September 17. The RT Hon Lisa Nandy MP will give first major keynote in the role, outlining her priorities for the creative industries.
The Olympics effect: sports documentaries reached a new peak 28 AUG 2024

Trends

The Olympics effect: sports documentaries reached a new peak

Ampere Analysis revealed that the number of new sports documentaries and docuseries released in July represents 25% of all new documentaries released globally during the month, a record share to date.
USA: Primetime TV ad sales grew 8% for next season 27 AUG 2024

Markets

USA: Primetime TV ad sales grew 8% for next season

Media Dynamics released preliminary estimates in advance of its annual upfront and CPM-CPP reports, revealing TV and streaming achieved sales for $29.5 billion.