Search results for spending

A research by the European Audiovisual Observatory analyzed the rapid growth of global streamer investments in European original content, which increased by 34% in 2023 to reach EUR 5.7 billion, accounting for 26% of total spending on original content in Europe.

Mediaocean’s research revealed companies are planning to increase spending mostly on social media, digital display/video, and CTV.

A new study from WARC, experts in marketing effectiveness, has found that global advertising spending is on course to grow 10.5% this year to $1.07trn—the best performance in six years if the post-COVID recovery of 2021 (+27.9% year-on-year) is disregarded.

A new research by Parks Associates also revealed that average spending has dropped from $80 a month six months ago to $63 a month.

A research by Hub revealed that users are spending on average $82 a month on TV content, very close to what they say is the maximum they would be willing to pay, and prioritize features related to price rather than content.