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Global audiences shift away from U.S. content on major streaming platforms 7 OCT 2025

Markets

Global audiences shift away from U.S. content on major streaming platforms

Between Q1 2020 and Q2 2025, the share of U.S.-made content viewed on Netflix, Disney+ and Prime Video in 19 countries outside the U.S. fell from 52% to 45%, according to new research from Digital i.
MIPCOM 2025: Globo to launches "Perfect Days and "Blood Red - Under the Moonlight" 6 OCT 2025

Trade Shows

MIPCOM 2025: Globo to launches "Perfect Days and "Blood Red - Under the Moonlight"

On October 12, Globo will host a showcase in Cannes, featuring the announcement of new partnerships and the celebration of the group's 100th anniversary, a milestone that in 2025 also includes the 60th anniversary of TV Globo and the 10th anniversary of the Globoplay streaming service.
Blue Ant Media acquired MagellanTV for USD $12 million 2 OCT 2025

Corporate Moves

Blue Ant Media acquired MagellanTV for USD $12 million

The transaction expands Blue Ant Media’s global channels and streaming business, enhances monetization opportunities, and strengthens its position as a leading provider of premium factual content worldwide.
Showtime acquired two thriller titles from ITV Studios, "The Guest" and "Coldwater" 2 OCT 2025

Distribution

Showtime acquired two thriller titles from ITV Studios, "The Guest" and "Coldwater"

"The Guest" will debut on Friday, October 17, on streaming and on demand on Paramount+ for Premium plan subscribers before its on-air debut Sunday, October 19, at 9:00 p.m. ET/PT on Paramount+ with Showtime in the US.
Programmatic growth and CTV surge signal maturity in European streaming market 2 OCT 2025

Markets

Programmatic growth and CTV surge signal maturity in European streaming market

Ad views on connected TVs rose 31% year-over-year in Europe, while programmatic video advertising expanded 44%, fueled by a 14% increase in unique advertisers and growing adoption in live content environments.