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The collaboration will bring more Korean dramas, films, original titles, and dedicated channels to viewers in Korea and around the world, entirely free and with no subscription required.

Omdia research shows sports accounted for 24% of new global pay-TV sign-ups between January and June, with Asia-Pacific leading growth and streaming services increasingly competing for rights.

Almost 70 million users subscribe to ad tiers in Q1 2025, representing 25% of all SVOD subscriptions across Western Europe, led predominantly by Amazon Prime Video.

Over 30% of subscriptions are now purchased via third parties and 77% of subscription leaders are prioritizing indirect acquisition this year to combat rising direct costs.

The bundled subscription offers over 21% in savings compared to individual plans and integrates Shahid, Netflix, and MBC's 17 linear channels into a single regional platform, starting in Saudi Arabia.