Netflix + MAMAA (Microsoft, Alphabet, Meta, Amazon, and Apple) generate 48% of growing internet traffic, but their percentage contribution has gone down amid data surges from new apps, according to a new report by Sandvine.
A surge of viewership for broadcast dramas, sports and new streaming content pushed total usage of TV up 1.3% in the United States in January compared with December, according to Nielsen’s latest report.
Time spent watching television in the United States climbed considerably in November, marking the second-highest month of overall TV consumption in 2022, trailing behind January, Nielsen revealed in its latest report from The Gauge.