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European fiction dominates adaptations in TV and SVOD, driving local content growth 27 MAY 2025

Markets

European fiction dominates adaptations in TV and SVOD, driving local content growth

In 2022, 88% of European TV and SVOD adaptations were based on local works, with novels accounting for 42% of source material. France, Germany, and Italy each saw over 80% of their adaptations drawn from domestic IP.
USA: Ad-supported surges to 46% of SVOD Market, driving majority of new subscriptions in 2025 21 MAY 2025

Markets

USA: Ad-supported surges to 46% of SVOD Market, driving majority of new subscriptions in 2025

Nearly 100 million U.S. subscriptions now include ads, with 75% of streaming users having tried an ad-supported plan. Ad tiers accounted for 71% of net adds across Premium SVODs over the past nine quarters.
Bundling pays off: new streaming packages drive growth, retention, and higher spend 20 MAY 2025

Trends

Bundling pays off: new streaming packages drive growth, retention, and higher spend

Consumers using aggregators subscribe to nearly three more services than those who don’t, according to Hub’s 2025 report. Meanwhile, only 52% now pay for three or more major SVODs, down from 61% last year.
Espresso Media signs major deal with NHK for 16-title package 16 MAY 2025

Distribution

Espresso Media signs major deal with NHK for 16-title package

The Japanese company has picked up several titles for their SVOD platform, including John Lennon and Yoko Ono documentary "Daytime Revolution."
Viaplay boards International distribution for financial drama “Golden Boys” 15 MAY 2025

Distribution

Viaplay boards International distribution for financial drama “Golden Boys”

Inspired by real events and produced by FLX for TV4, "Golden Boys" spans four episodes set across Europe’s financial capitals. Viaplay will distribute the series across global SVOD markets including the US, UK, and Canada.