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US: Specialty SVOD outpaces premium growth but shows signs of slowdown 18 AUG 2025

Markets

US: Specialty SVOD outpaces premium growth but shows signs of slowdown

The U.S. streaming market closed Q2’25 with 339M subscriptions, including 20% in Specialty, Sports, and vMVPD services; Specialty SVOD grew 12% YoY, while overall streaming added a net 6M subscriptions.
Roku launches Howdy, a new Ad-Free SVOD Service 5 AUG 2025

Streaming

Roku launches Howdy, a new Ad-Free SVOD Service

Howdy offers, for $2.99 per month, access to a growing library of titles and nearly 10,000 hours of entertainment from its inaugural partners, Lionsgate, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles.
Western Europe: Ad‑tiered plans now drive a quarter of SVOD subscriptions 1 AUG 2025

Markets

Western Europe: Ad‑tiered plans now drive a quarter of SVOD subscriptions

Almost 70 million users subscribe to ad tiers in Q1 2025, representing 25% of all SVOD subscriptions across Western Europe, led predominantly by Amazon Prime Video.
UK viewers embrace ad‑supported CTV as platform engagement grows across demographics 31 JUL 2025

Markets

UK viewers embrace ad‑supported CTV as platform engagement grows across demographics

In 2025 more UK consumers prefer AVOD (42%) over BVOD or SVOD (each 36%), while 73% favor watching sports on big-screen devices and interactive ad features attract up to 24% of 18–24‑year‑olds.
Animotion Media's "The Fixies" will be streamed in Mongolia 25 JUL 2025

Kids & Animation

Animotion Media's "The Fixies" will be streamed in Mongolia

The kids’ entertainment company signed a deal with Izagur Media to bring the animated STEM-based series to Mongolian audiences via SVOD platforms and Dream TV.