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As creative director, Eilenberg will oversee the creative direction of ITV America, the place he helped shape into a powerhouse of unscripted storytelling during his 2018-2022 tenure as chief creative officer. Eilenberg will work closely with ITV America CEO David George, to whom he reports; ITVA President Adam Sher; and Chief Business Officer Danielle Bibbo.

Direct-to-consumer revenue rose 9% to $2.04 billion, while total company revenue reached $7.19 billion, beating forecasts despite a year-over-year decline. The TV Media segment fell 13% as ad revenue dropped 21%, underscoring pressure on traditional channels.

Produced by OGM Pictures and airing every Wednesday on Star TV, "Six of Us" tells the story of six orphaned siblings struggling to survive on the unforgiving streets of Istanbul after the brutal loss of their parents.

Currently in production, the film is produced by Delante Productions and Melocoton Films and star Galatéa Bellugi, Stefan Crépon and Emmanuelle Devos.

The CEE market will host professionals from over 300 companies, with a record number of exhibitors and participants.