According to the European Audiovisual Observatory, for the 2010 – 2020 period (when the European Union sill included the UK), the paid VOD markets saw SVOD and TVOD revenues increasing from €388.8 million in 2010 to €11.6 billion in 2020.
SVOD, AVOD, and TVOD reached a combined US$83 billion in 2019, a significant increase from the total of US$67 billion reported in 2018 and the US$50 billion charted in 2017.