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The channel launched on Unifi TV includes hit Moonbug content such as "CoComelon", "Blippi", "Gecko’s Garage", and recent acquisitions "Little Angel" and "Oddbods."

Ahead of the launch of new streaming service ITVX, ITV’s networks have been given a fresh look too, with new branding, on-screen presentation and idents launching across all on air channels.

The service offers a connected ecosystem that enables independent TV producers to showcase their content to audiences through a unified viewing experience.

According to a recent study conducted by Parks Associates, 59% of viewers prefer unified bundles that combine their OTT services with other household subscriptions, while 48% feel their home internet service provider adds more value when online video services subscriptions are offered.

A new initiative was launched, a unified export brand of the Russian content industry, Russian Content Worldwide and Russian-Israeli producers had a key meeting.