Search results for upfronts

A total $2 billion drop in upfront TV ad spending seen in the last two years. This season, spending level will likely return to pre-pandemic levels, seeing a 7.6% increase to $19.90 billion.

Companies such as NBCUniversal, Fox, Discovery, Univision, Disney and WarnerMedia made presentations and advanced their main programming news, this year in a virtual way.

Current trends, global upfronts, a Korean content landscape, and Ted Sarandos' keynote were some of the attractive proposals of the international market in its first day.

Mipcom announced that Beta Film and ITV Studios will join the line up to premiere content showcases as part of the first annual Mipcom 2020 Global Upfronts presentations, which will stream exclusively via Mipcom Online+.

ViacomCBS International Studios and ViacomCBS Global Distribution Group along with Discovery, Inc., and Newen are the latest companies to confirm they will premiere content as part of the presentations.