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After the pandemic forced the industry’s main media groups to suspend their upfront presentations for two years in a row, there are already several companies organizing face-to-face events again for this 2022.

SBS would have been the only network to hold an in-person event for 2022 Upfronts, albeit late, but Omicron has thwarted that event.

The network showcased its catalog of over 35 new and returning series across all genres in both English and French, with a focus on underrepresented groups and Canadian History.

A total $2 billion drop in upfront TV ad spending seen in the last two years. This season, spending level will likely return to pre-pandemic levels, seeing a 7.6% increase to $19.90 billion.

Companies such as NBCUniversal, Fox, Discovery, Univision, Disney and WarnerMedia made presentations and advanced their main programming news, this year in a virtual way.