Full 2023 revenues topped £1 billion for the third consecutive year, representing a resilient performance in a year of significant advertising downturn. Digital revenues increased 10% to £280 million, accounting for 27% of total revenues.
In this newly created role, Rak will assume leadership of Channel 4 Sales, the commercial arm of Channel 4, with responsibility for driving the organisation’s advertising revenue.
The executive will be responsible for the creative direction and content of Seven’s unscripted entertainment programs, and work closely with the Seven sales team to drive new revenue and integration opportunities.
The latest Pact Census revealed the sector experienced a contraction in 2023, coming from a record year in 2022, but remained above pre-pandemic levels.