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The series is set to premiere in 2025 across the Nordics on SVT, NRK, DR, YLE, and RUV, with additional co-production partners ZDF, NPO, and VRT.

Comprehensive coverage includes FIS Alpine Ski World Cup, FIS Cross-Country World cup and other top-tier events.

The Nordic media group announced its financial results, narrowing losses year-over-year but suffering a dip in subscribers for the second quarter (Q2) and first half (H1) of the 2024 calendar year.

Several streaming services have launched cheaper ad-supported tiers in the Nordics lately, e.g. Skyshowtime and Max this spring. Now Viaplay in Denmark is joining, with the launch of an HVOD alternative. 

The group secured rights to the UEFA Champions League, UEFA Europa League and UEFA Conference League in Sweden, Denmark, Norway, Finland and Iceland.