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USA: SVOD dominate TV defaults as Netflix faces growing competition 16 SEP 2025

Markets

USA: SVOD dominate TV defaults as Netflix faces growing competition

According to Hub's 2025 “Decoding the Default” report, 40% of consumers now begin viewing on paid streaming services, while another 17% turn to free platforms like YouTube—surpassing the 32% who default to live TV. Younger viewers show even stronger streaming loyalty, with 78% starting their sessions on digital platforms.
CosmoBlue Media launches CosmoGO’s TVOD service in Canada 16 SEP 2025

Streaming

CosmoBlue Media launches CosmoGO’s TVOD service in Canada

Platform to Expand with PPV, SVOD and AVOD in the Coming Months.
ITV's ZOO 55 sealed a new content partnership with Spotify 16 SEP 2025

Streaming

ITV's ZOO 55 sealed a new content partnership with Spotify

The partnership will see popular ITV Studios shows, beginning with much-loved episodes and compilations of "The Graham Norton Show," as well as VICE Studios’ series "I Was a Teenage Felon" and "Dead Set on Life," become available to Spotify users.
IBC 2025: YouTube leads video consumption across all devices 15 SEP 2025

Trends

IBC 2025: YouTube leads video consumption across all devices

Samsung has captured 37% of YouTube Smart TV viewership and LG has secured 23%. Together, these two Korean powerhouses control 60% of all YouTube consumption on television screens.
UK SVOD penetration reaches 20.6 Million homes as Ad-Tiers gain momentum 12 SEP 2025

Markets

UK SVOD penetration reaches 20.6 Million homes as Ad-Tiers gain momentum

In Q2 2025, 69.7% of UK households—20.6 million homes—had access to an SVOD service, with Netflix (59.6%) and Prime Video (46.6%) leading and ad‑tier subscriptions rising notably, according to Barb data.