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Bundling pays off: new streaming packages drive growth, retention, and higher spend 20 MAY 2025

Trends

Bundling pays off: new streaming packages drive growth, retention, and higher spend

Consumers using aggregators subscribe to nearly three more services than those who don’t, according to Hub’s 2025 report. Meanwhile, only 52% now pay for three or more major SVODs, down from 61% last year.
Norway tops Nordic region in paid streaming, 80% of households now subscribe 16 MAY 2025

Markets

Norway tops Nordic region in paid streaming, 80% of households now subscribe

New report from Mediavision highlights continued growth driven by ad-supported and bundled streaming services.
Upfronts 2025: Warner Bros. Discovery unveils NEO Ad Platform and DemoDirect targeting tool 15 MAY 2025

Ad Sales

Upfronts 2025: Warner Bros. Discovery unveils NEO Ad Platform and DemoDirect targeting tool

The new NEO platform delivers ad performance up to 3x more effective than traditional campaigns, while DemoDirect taps into data from 95 million devices to boost linear audience precision. Both tools will expand across Warner Bros. Discovery’s portfolio throughout 2025.
Amazon Kids+ set to launch Boat Rocker´s "Dino Ranch: island explorers" 14 MAY 2025

Kids & Animation

Amazon Kids+ set to launch Boat Rocker´s "Dino Ranch: island explorers"

The title will be released in the U.S., UK, Canada, Japan, and Germany. Boat Rocker manages global franchise development, including content distribution and consumer products. Animation services for the spin-off series will be provided by Jam Filled Entertainment.
Africa: Unlocking streaming potential through localization and partnerships 5 MAY 2025

Markets

Africa: Unlocking streaming potential through localization and partnerships

The African streaming landscape remains largely dominated by subscription-based models, with 97% of services offering paid plans and only 4% incorporating ad-supported subscriptions. This contrasts with global markets, where hybrid models are gaining traction.