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The Canada Media Fund, the Conseil régional Nouvelle Aquitaine and the Conseil départemental de la Charente announced a new incentive to fund the co-development and co-production of virtual and augmented reality projects.

On May 23 and 24, Ad Age virtually hosted its “State of TV Advertising” event, where ad sales leaders, as well as top agency, brand and measurement executives, discussed changes in the industry and how buyers and sellers are adapting in 2023.

The virtual experience is scheduled to debut with the final weeks of NBC’s 23rd season of “The Voice.” 

According to Kagan's 2022 survey of OTT partnerships and virtual multichannel services, Asia-Pacific multichannel operators have become hybrid providers, with traditional multichannel and virtual multichannel or over-the-top subscription offerings launched in recent years.

Banijay announced that Gestmusic, part of Banijay Iberia, has unveiled a new Barcelona-based production venue for the industry, specifically for creating virtual environments.