UK's Barb has released data from its Establishment Survey showing that 20 million UK homes had access to an SVOD service, a slight dip from 20.1 million UK homes (68.8%) in Q2.
The traditional boundaries between video services are blurring, with pay TV services now offering FAST channels, SVOD platforms introducing ad-supported tiers, and FAST services seamlessly blending linear channels with AVOD content.
A study by Marktest’s BStream found that 52% of Portuguese people aged 15 and over now use streaming platforms, the highest percentage since the study began in 2021.