The group went from being the 13th largest producer of first-run scripted TV content globally in 2019, to joint sixth in 2021, tied with fellow French giant Banijay, and the UK’s ITV group, Ampere Analysis noted in its latest report.
The North America and Europe games content and cloud gaming PC subscription market was worth $3.7 billion in 2021, growing 57% from $2.3 billion in 2020, according to Ampere Analysis’ latest data.
Ampere Analysis found that the weekly release schedule limits subscriber churn and better maintains engagement with content over time. The strategy is also helping to eke out the perceived value in smaller catalogs.
This marks the launch of the first large-scale streaming service specifically targeting the global Spanish-speaking population. Ampere Analysis indicates that TelevisaUnivision is the third-largest commissioning group of upcoming Spanish-language titles.
Ampere Consumer research indicates Netflix in the US is coming under increasing competitive pressure, particularly among younger demographics, and is likely seeking to re-establish itself as the primary entertainment destination for those age groups.