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HorsePower 2.0 winner named and HorsePower 1.0 format to be developed in Asia as part of a new format exchange deal with S. Korea’s FormatEast.

The distributor made an agreement with SBS Contents Hub in South Korea to represent two of the broadcasting giant’s top scripted formats: “Queen of Ambition” and “Incarnation of Money”.

The company has arranged deals for four top international drama series, “Vlad,” “The End,” “Bitter Sweet Life,” and “Trotsky," with platforms in South Korea.

As its first investor, the network paved the way for its development and production. and therefore holds worldwide distribution rights to the show. The series will air on 19th June as a Friday-Saturday drama on SBS in Korea and Lifetime Korea.

ITV Studios’ flagship show format has been licensed to CJ ENM in South Korea, who will also produce the show. The record-breaking show will return on Mnet this Spring after a 7-year break.