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The company reported a significant increase in its streaming subscribers, strong gains in TV advertising revenue, and a confirmation of its full-year outlook and long-term streaming targets.

The company presented its financial results for the second quarter of 2024, which saw a weaker performance in its TV Media and Filmed Entertainment segments, but a 13% year-over-year increase in revenue for the DTC segment.

Jan Koeppen, President, The Walt Disney Company Europe, Middle East, and Africa, revealed the company’s plans to invest in the UK and continental Europe focusing on producing blockbuster movies and TV shows, expanding Disney+ and its parks business.

Among its findings, the report highlights an emerging role for AI within measurement for brand sponsorships, strategies for releasing new shows on streaming services , and the importance of optimising cross-screen advertising campaigns through new AVoD and FAST platforms.

The company sold the British action thriller to more than 120 territories worldwide, including Paramount+ in Canada, Netflix in Germany, Max and HBO Max in CEE, and France TV.