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KO Distribution expands global footprint with new sales and format deals 27 MAR 2025

Distribution

KO Distribution expands global footprint with new sales and format deals

Key titles like comedy "Lakay Nou" has been licensed across France, and Canada, and four of the company’s formats have been optioned in Brazil, Mexico, Germany, Italy, and Czech Republic.
Series Mania 2025: HBO and Max's “House of the Dragon” won “Best Marketing Initiative Award” 26 MAR 2025

Awards

Series Mania 2025: HBO and Max's “House of the Dragon” won “Best Marketing Initiative Award”

The official description for the campaign was “How a Global Call-to-Action Ignited the Realm by Dividing the Fandom into #TeamBlack and #TeamGreen.” The Season 2 premiere on June 16, 2024, became the biggest streaming day in Max's history, and the season went on to average 25M viewers per episode.
Series Mania 2025: Plano a Plano Bilbao's "Innate" Unveils first images 26 MAR 2025

Production

Series Mania 2025: Plano a Plano Bilbao's "Innate" Unveils first images

Netflix will be the broadcast platform in Spain, and its representatives confirmed that a major pre-sale deal for the United States has already been closed and will be officially announced soon. For Dynamic Television, the international distributor of the series, "Innate" marks the U.S. company's first venture into Spanish-language content, expanding its catalog of premium international drama.
LGBTQIA+ Consumers Lead in Digital Brand Engagement 25 MAR 2025

Markets

LGBTQIA+ Consumers Lead in Digital Brand Engagement

A recent study by Horowitz shows that more than half (52%) of LGBTQIA+ consumers say they have clicked on an ad from a brand that shows up on their media feed (compared to 44% of consumers overall), and nearly 4 in 10 (39%) LGBTQIA+ consumers have interacted with social media ads by liking, sharing, or commenting on them.
BBC announces new drama "The Cage", starring Sheridan Smith and Michael Socha 25 MAR 2025

Production

BBC announces new drama "The Cage", starring Sheridan Smith and Michael Socha

"The Cage" is an Element Pictures (a Fremantle company) production. Global sales will be handled by Fremantle.