Eastern Europe will have 68 million SVOD subscriptions by 2029, up by 27 million on 2023, according to Digital TV Research’s latest report, which also notes that Russia will generate 12 million of the additional subscriptions.
Almost half of everyone with a SVOD subscription in Sweden shares at least one subscription with someone outside the household. If sharing was stopped, the SVOD market could potentially grow up to 16%, according to Mediavision.
More than a third (35%) of people with access to a subscription video on-demand (SVOD) service in the UK are sharing at least one of their subscriptions with others outside their home, according to Deloitte’s latest report.
The global avod network grew by 50% in 2023, gaining 2 more million subscribers as well as it's working on its first unscripted original series, "My First Time".
One-sixth of adults that subscribe to SVOD services regularly “hop” between these apps, signing up for a service for a limited time then cancelling once a specific end is met, according to new research from Aluma Insights.