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200 buyers from 23 countries confirmed for Natpe Global 2025 31 JUL 2024

Trade Shows

200 buyers from 23 countries confirmed for Natpe Global 2025

New advisory board of executives unveiled. NATPE Global takes place February 5-7, 2025, crossing over the final day of Realscreen Summit, which runs February 3-5. Both events will take place at the InterContinental Miami.
UK: less than half of Generation Z watch broadcast TV 31 JUL 2024

Trends

UK: less than half of Generation Z watch broadcast TV

Just 48% of young adults tuned in during an average week last year, compared with 76% just five years before (2018), according to Ofcom's annual Media Nations report. The document also says 34% of time spent watching YouTube at home is now on a TV set, up from 29% in 2022. This increases to 45% among children aged 4 to15 – up from 36% in 2022.
USA: Digital ad spend exceeded $27 billion in the first half of 2024 31 JUL 2024

Markets

USA: Digital ad spend exceeded $27 billion in the first half of 2024

Sensor Tower indicated in its report that this increase was driven by significant investments across mobile, desktop, and OTT platforms, resulting in a total of 3.3 trillion impressions.
BBC’S Benjamin Sheppard awarded RTS Young Technologist of the Year 2024 31 JUL 2024

Awards

BBC’S Benjamin Sheppard awarded RTS Young Technologist of the Year 2024

YouView TV’s Connor Webster named runner-up and recipient of the Coffey Award for Excellence in Technology.
Mediawan and Air France sign partnership for the Miraculous brand 31 JUL 2024

Kids & Animation

Mediawan and Air France sign partnership for the Miraculous brand

From August 1, 2024, an episode of the phenomenon series specially designed for the airline's customers will be broadcast on board long-haul flights.