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It´s Audience Insights and Measurement, a first-party data platform to enhance audience targeting capabilities. It will expand across the company’s much-loved brands and franchises to bring datasets from gaming, theatrical, consumer products and experiences into a single addressable solution alongside premium sport and entertainment. 

Co-produced by Save Your Day Films, the series will be hosted by Brazilian model and television personality Marilia Moreno.

As of October 17, the service will be available in Finland, Holland and Portugal.

Play customers will have the opportunity to subscribe to SkyShowtime’s Standard Plus plan (without ads). Additionally, Play will provide customers with access to two brand new linear channels - SkyShowtime 1 and SkyShowtime 2.

The company closed deals with companies from industries such as consumer packaged goods (CPG), technology, entertainment, automotive, quick service restaurants (QSR), and retail.