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The researcher noted that the outcome of the pandemic reflects a permanently altered media market as video streaming accounting for a larger share of overall media consumption following theater closures, sports event suspensions, among other changes.

Streaming now accounts for nearly a quarter of total usage among OTT capable homes, an increase from 2020's 21%. The media food chain will have the ability to evaluate consumer aspects like age, gender, ethnicity and territory.

Manfredi served as President of Acquisitions and Strategy for more than two decades, while Olander served as Executive Vice President of Alternative for USA, Syfy and Peacock. Cannon will be promoted to EVP.

While 24% of viewers still prefer a movie theater setting for their first movie viewing experience, 30% of consumers have no preference for how to watch the new release.

Although the company will continue to exhibit the films theatrically worldwide, it will add an exclusive one-month access period on the HBO Max streaming platform in the United States, concurrent with the film’s domestic release.