Internet household spending on streaming subscription services has declined 25% to US$73 per month versus US$90 in 2021, according to new research from Parks Associates.
According to Mediavision’s latest report, 70% of the Nordic households today have a paid streaming service, and as many as 75% of the Nordic households now have a TV set connected to the internet.
The number of households taking at least one subscription OTT service in Western Europe is set to surpass North America next year, with the UK and Germany driving much of this growth, according to Ampere Analysis.