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52% of British households with an SVOD subscription turn to Netflix first when they are looking to find a new series or film to watch, according to Kantar Worldpanel’s latest “Entertainment on Demand (EOD)” data.

Netflix is the only brand that claims at least an hour of time per day from its active users, but its time spent will decline by 1 minute this year, Insider Intelligence said in its latest report.

The new features offering content options tailored to individual viewers launched on IoS today and will become available on Android in August.

During its second quarter of the year earnings report, Netflix announced that it has added 5.9 million new paid subscribers, taking its total number to 238.4 million global paid memberships.

Pluto TV and Cineflix Rights announced the launch of Cineflix’s first-ever single-brand FAST channel in Canada, featuring reality-TV stalwart “American Pickers.”