The complete deal, including re-licenses, will give POLAR+ subscribers access to over 85 hours of Banijay Rights’ high-end scripted shows and TV movies. The title on the slate are scheduled to be released later this year.
According to Globaldata predictions, the number of SVOD subscriptions will rise by 22.2 million, and the total market revenue is expected to double from £1.5 billion in 2019 to £3 billion in 2024, with high-profile launches contributing to the growth.
While viewing gains have been impressive, they mask a darker reality: with the cancellation of high-profile/high-revenue events, networks are scrambling to replace high-dollar programming with mostly of reruns.
The company creates high-quality content for some of the world’s top brands and sports governing bodies, including the International Olympics Committee, The America’s Cup, Formula 1, Coca-Cola, Hugo Boss, McLaren, Vodafone, and Land Rover.