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According to a Precise TV study, YouTube continues to be the favorite platform for all Gen Alpha's age groups, with TikTok following close.

ollowing record-breaking ratings in Spain, brand new broadcasters acquiring The Vow include TVP Polish Television, ERR Estonia, LTV Latvia as well as new sales to Dubai TV for MENA and CANAL+ Group for its Free TV channel C8 in France which will premiere the drama next month.

Ampersand; Andana Films; Balanga; Beliane; Cinétévé Sales; Java Films; Kwanza; Lukarn and Prime Entertainment Group are among the French companies that will attend the market.

The Group TF1 broadcaster will also have editorial participation in the production of the science/history series, and it has also licensed two other BIG Media documentary series "Spycraft" and "Secret Vatican Files: The Pope & the Devil".

The exec will be Head of Italy & International Head of Toys for Kids & Family Division. He has occupied several positions with incremental responsibility in the Marketing & Sales department at Giochi Preziosi Group. Ferrara’s position is a newly created one.