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VIEWERS’ APPETITE FOR REALITY FORMATS KEEPS RISING 22 JUL 2021

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VIEWERS’ APPETITE FOR REALITY FORMATS KEEPS RISING

Since the first quarter of 2018, the reality genre has seen 36% growth in reported enjoyment among consumers, according to Ampere Analysis' latest report.
WESTERN TELCO ACTIVITY IN CLOUD GAMING IS AT ITS STRONGEST IN 2021 20 JUL 2021

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WESTERN TELCO ACTIVITY IN CLOUD GAMING IS AT ITS STRONGEST IN 2021

After a bit of a lull in 2020, Western telco activity in cloud gaming is at its strongest during this year, according to Ampere Analysis’ “Cloud gaming and telcos: strategies, opportunities, and challenges” webinar.
TIKTOK NOW HAS 200 MILLION MONTHLY ACTIVE USERS IN THE US 30 JUN 2021

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TIKTOK NOW HAS 200 MILLION MONTHLY ACTIVE USERS IN THE US

In the United States, where former President Trump’s TikTok ban has been put on hold, TikTok usage trebled from Q1 2020 to Q2 2021, with up to 200 million monthly active users, according to Ampere Analysis.
CFLIGHT AUDIENCE MEASUREMENT SET TO ACCELERATE BVOD GROWTH IN THE UK 18 JUN 2021

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CFLIGHT AUDIENCE MEASUREMENT SET TO ACCELERATE BVOD GROWTH IN THE UK

CFlight will provide parity between measurement of both linear and broadcaster video-on-demand TV viewing by combining BARB panel-level data with census-level BVOD and account reach data from BVOD players, Ampere Analysis said in its latest report.
RUSSIAN SPORTS FANS: HOW GENDER IMPACTS DISTRIBUTION STRATEGY 11 JUN 2021

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RUSSIAN SPORTS FANS: HOW GENDER IMPACTS DISTRIBUTION STRATEGY

Looking at fan interest by gender, sports such as soccer and ice hockey skew heavily towards male sports fans who are much more likely than female fans to enjoy watching them, Ampere Analysis noted in its latest report.