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The service displays the two linear channels edited by Mezzo (Mezzo and Mezzo Live HD) as well as a very large offer of videos on demand.

The strategy to centralize international programming groups across linear and streaming is intended to help produce content such as “A Discovery Of Witches” & “Humans.” Jones will be responsible for finding and developing series worldwide.

The six-part show was produced by Beach House Pictures, in association with Love Nature and Animal Planet. The channel will launch the show on its international linear and streaming video platforms in November of next year.

The eight-part series, produced by START and SREDA originally made its debut in Russia on the subscription-based streaming service START in 2020 and premiered on linear TV on TNT earlier this year. 

Digital video growth accelerated the most out of any format last year, growing by 10.0% year over year. Video ads are mostly  viewed on mobile devices, mainly due to the heavy consumption of social media on mobile. Mobile video ads will account for 84.5% of digital video ad spending this year. In 2020, mobile video ad spending rose by 8.5% YoY and will grow by 17.0% in 2021.