Blomgren will be responsible for establishing collaborations with various entities and premium brands. Banijay’s non-English language scripted entities now span the Nordics, Germany, France and other regions.
New partners include Minika (Turkey), Chilean SVOD VTR, and Nordic platform SF (Sweden, Norway, Denmark, Finland, Iceland) taking seasons one and two, while RTVS (Slovakia) will air season one of "KID-E-CATS".
The licensing agent will represent Hasbro’s merchandise, publishing, promotions, and short-term location-based entertainment business across Benelux, Nordic, CEE, and Turkey regions.
The company has hired the former Managing Director at Twelve Town as Commissioning Editor and VP Original Programming at the company’s Scandinavian arm, HBO Nordic.
Set to oversee all operations across its portfolio of 24 companies, Houlind’s remit spans Norway, Sweden, Finland, Denmark, and also the UK and United States, following the recent expansion of Yellow Bird.