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Moonbug will create and develop the show and will feature VeeFriends Creator Gary Vaynerchuk as executive producer. "VeeFriends" shorts will debut on YouTube in late Summer 2024.

The executive will be responsible of the company's content strategy, leading the production and development teams, with a focus on high-end documentary, entertainment and formats, as well as the company’s heartland sports content.

The global live sports event will stream worldwide exclusively on Netflix on July 20.

A study by Parks Associates revealed over one third of the consumers report being unable to watch a live sports event because it aired on a service to which they do not subscribe.

The number of competitors' rights holders in the U.S. and major European markets is steadily increasing, requiring users to subscribe to more platforms to access all the content.