The streamer has commissioned more Indian titles in Q1 2021 than in the whole of either 2019 or 2020, in a push to attract more subscribers in the country, Ampere Analysis mentioned in its latest report.
Viewing habits across the big five European markets are shifting online. According to Ampere Analysis, 48% of UK internet users now report that online services are the main way they watch content, up from 37% in Q1 2018.
Netflix reportedly lost more than 30% of its market share in the United States during last year, as new competitors such as HBO Max and NBCUniversal’s Peacock entered the SVOD ecosystem, according to Ampere Analysis.
The platform, which debuted with a slate of all-original content, now has the largest upcoming slate of local VOD originals in the country, ahead of both Netflix and established local rival BluTV, according to Ampere Analysis.
TV advertising in Europe will grow by 9.3% in 2021 to reach €17.5 billion by the end of the year. However, this is still lower than the pre-Covid-19 TV ad-revenue of €18.7 billion seen in 2019, according to Ampere Analysis.