British broadcaster Channel 4 has launched its first ever international channels after striking deals with US streaming platforms Tubi, Plex and Xumo Play.
The move reflects the broadcaster's debut in the FAST market with further plans to build on the offer with FAST channels to launch on its free streaming service UKTV Play at a later date.
Nearly 20% of US sports fans now claim soccer is their favorite sport, highlighting the growing popularity of the sport in the United States, Ampere Analysis said in its latest report.