The film produced by Folimage is set to air primarily on Rai Yoyo, the leading TV channel for pre-schoolers in Italy, and their free VOD platform Rai Play.
Following its launch of the new animation TV series in the United States on Discovery Family, the program, targeted at children from 4 to 8 years old, will be available free of cost.
Young consumers are more engaged with entertainment of all kinds. In fact, people under 35 have an average of eight entertainment platforms they say are “must have” sources, according to Hub’s “Battle Royale” study.