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ESPN and USTA extend partnership with a new 12-year deal 29 AUG 2024

Deals

ESPN and USTA extend partnership with a new 12-year deal

The deal, which starts in 2026 and is ESPN’s longest-term tennis agreement, will also see ESPN to retain the rights to the entire US Open in Latin America and the Caribbean and in Canada on TSN and RDS.
Paramount Australia and Football Australia agree to multi-year, multi-platform rights deal 29 AUG 2024

Deals

Paramount Australia and Football Australia agree to multi-year, multi-platform rights deal

Network 10 and Paramount+ will exclusively broadcast all Australian Women's Senior National Team matches for the next four years, including the FIFA Women's World Cup 2027™ and up to the LA 2028 Olympics, as well as Men's Senior National Team matches, including all AFC Asian Qualifiers™ except the FIFA World Cup 2026™.
How will Premier League ban on gambling affect sponsorships? 26 AUG 2024

Markets

How will Premier League ban on gambling affect sponsorships?

A news research by Ampere Analysis found that gambling as a sector has seen a 45% growth in Front of Shirt sponsorship, up three deals from 2023/2024, ahead of the ban starting in the 2026/27 season.
Global advertising revenues to hit U$D 1 trillion in 2026 16 JUL 2024

Forecasts

Global advertising revenues to hit U$D 1 trillion in 2026

The PwC Global Entertainment & Media Outlook 2024-28 projected the industry revenues to hit $3.4 trillion in 2028, representing double the revenues of 2020.
"Cold Feet" gets Finnish adaptation from ITV Studios Finland 5 JUL 2024

Production

"Cold Feet" gets Finnish adaptation from ITV Studios Finland

The British comedy ran for five seasons between 1997 and 2003. It´s produced for MTV and is set to premiere in 2026.